Advance Auto Zone

There are a lot of ways to generate leads for your car dealership. You can have your sales people make cold calls, working lists purchased from cloaked lead generation Web sites. You can send sales letters out to all your old customers, offering to take the last vehicle they bought from you in trade for a new one. You can even entice every motorist who passes by with the promise of free hot dogs and hamburgers, hoping one of them will be interested in something on your lot.

The difference between leads and quality referrals

Why spend all afternoon on the phone or sweating next to a hot grill when the majority of these leads will not pan out? How many so-called leads walk out of your dealership without the keys to a new vehicle because they don’t qualify for financing or they aren’t serious about buying?

The key to getting more qualified buyers is not generating more leads, but finding quality referrals, like those generated from an online auto finance center. You might ask, what’s the difference? The difference is quality referrals are real names and phone numbers of real people who are really ready to buy and have the financial means to do so.

Sell more cars and improve your dealership’s reputation

Imagine how your profits would increase if every customer you saw on the lot was deep in the buying cycle, looking for financing and was determined to buy a car before you ever shook their hand. It would certainly make your job easier. They want a car, they can afford a car and you have a lot full of great cars. It’s that simple.

That’s what quality referrals do for your dealership. They take the pressure off you so you can stop pressuring the buyer. Customers who buy in this environment drive away smiling, not feeling swindled. They drive home and tell their families, neighbors and friends, who in turn seek out your dealership when they want a new car.

Using the Internet to generate quality referrals

More and more people are using online tools to shop for a vehicle. Doing most of their research and applying for financing in the comfort of their own home relaxes and empowers customers. You can tap into this trend by partnering with Web sites that offer auto financing tools and car shopping resources to potential customers.

Don’t confuse this with purchasing information from disguised lead generation sites. The right online resource will offer valuable services to auto buyers as well as quality referrals to auto dealers. The goal of a good Web-based auto buying center should be to introduce actively engaged, interested customers to reputable, friendly dealerships like yours.

Get quality referrals today

Getting connected with serious, pre-financed buyers is the key to increasing sales at your dealership. Take advantage of the latest in consumer technology and start benefiting from online sales. Visit www2.myautoloan.com/site/page/pg4753-pn_preferred_dealer_program.html myAutoLoan.com today to learn more about the Preferred Dealer Program and start getting quality referrals instead of leads.

myAutoloan.com is a subsidiary of Horizon Digital Finance, L.L.C., and a nationally-licensed direct-to-customer, Internet-based auto financing marketplace utilizing Preferred Placement® technology and Preferred Dealer® auto lead processes.

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Sometimes it just seems like everything is going wrong. But when you finally surmount all of the obstacles, you end up with something to be proud of.

Exactly that type of challenge presented me on one trip in my 1968 GTO. I was travelling home from college one night. It was about a six hour trip. Having left after my last laboratory in the afternoon, I was expecting to arrive home about 2 in the morning.

Shortly after midnight, the car started swerving all over the road when a tire blew. There was no place to pull off the road, so I drove about three miles on the rim into a small town. I found a closed service station and was able to pull under some street lamps where there was good light.

When I started to get the equipment out to change my tire I discovered that whoever had sold me the car had replaced the standard equipment jack with a bumper jack! With fiberglass bumpers, the GTO needed either a scissor jack or a hydraulic jack. Scouting around the gas station did nothing for me, so I went looking for a phone.

There was a bar open a few blocks away, but there was no answer at my parents house. So, I headed back to the gas station.

Here is where all those geometry and physics classes came in handy. I was able to find some old railroad ties and concrete blocks as well as some good size rocks. I then set up a fulcrum and lever system. I put a concrete block about a foot from the car and put a railroad tie over the block and under the side of the car. Then, by standing on the end of the beam, I was able to raise the side of the car up about eight inches. I piled rocks up under the axle and then got off the railroad tie. By building up the blocks under the tie and tossing more rocks under the axle, I finally got the tire off the ground and was able to change it. It was easier to reverse the process and push the rocks out from under the axle with a board and finally get the spare on the ground.

When I was finally able to continue on my journey, it was about two hours later. But even though I was quite exhausted, I had a warm feeling of accomplishment.

Ron M.
MuscleCarBlues.com/ Muscle Car Blues

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The Ford Fiesta and the Ford Fusion has been refreshened for the automobile market. And now, this has assisted greatly in keeping the sales and the numbers up. So far, the Ford Focus has remained the best selling vehicle for the Ford of Europe. In fact, for this year, it has already sold some 157,000 units already and yet the year has not yet ended. On the other hand, the Ford Fiesta is celebrating its 30th anniversary this year, 2006. Closely following suit is success for it has experienced an increase of some five percent in sales. Last April alone, it sold some 27,100 units.

The first four months of 2006 proved to be quite a prediction for the months ahead for Ford in Europe. You see, during this first quarter, Ford in Europe experienced selling 131,00 Ford Fiestas which is actually a nine percent rise in sales compared to the same period for last year. If you put the Ford Fusion’s sales along with the Ford Fiesta’s, the total sales went up to 162,800 units which actually equates to a nine percent increase.

According to Stephen Odell, the vice president of marketing, sales, and service of Ford of Europe, “As market leader in the UK, Ford sales feel the affect of slower demand in that region more than others. We are fully confident that we will retain overall market leadership for the year in the UK, without resorting to pursuing unprofitable business. Elsewhere, we continue to have tremendous success in emerging markets, which we expect to continue to grow strongly in the future.”

At carpartsmax.com/ Ford Parts Online, quality carpartsmax.com/Ford_Starters.html Ford starters and Ford alternators are in stock right at your fingertips, along with parts for many other Ford vehicles, makes, and models.

Jay Stevens works as a consultant for an established auto parts store in the country. He has expertise in automotive technology and has extensive knowledge on the auto parts industry.

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